UK & EU COMPLIANCE FOR ECOMMERCE BRANDS

Launch your brand in the UK and the EU. We handle the compliance.

Lantara helps ecommerce brands become compliant for the UK and EU markets, and stay compliant as they grow. Product compliance, Responsible Person, VAT and packaging EPR, all handled by one partner.

Start with a free assessment30 minutes. No obligation.
COVERINGGeneral Consumer Products (GPSR) · Food · Food Supplements · Electronics · Toys and Games · Pet Food · Apparel · Cosmetics · Medical Devices (Class I)
THE CHALLENGE

UK and EU compliance risks for international sellers

Selling into the UK or the EU means VAT registration, product safety rules, Responsible Person requirements and packaging EPR obligations, and the two regimes are not the same. Get any of them wrong and you're looking at marketplace delistings, customs holds, tax penalties, and a stalled launch. Most brands find out the hard way.

Amazon and marketplace suspensions

Marketplaces such as Amazon increasingly ask for compliance details, a UK or EU-based contact and safety information, before or after a listing goes live.

UK and EU rules have diverged

Since Brexit these are two separate regimes. UKCA alongside CE marking, a UK Responsible Person alongside an EU-established economic operator, UK pEPR alongside national EU packaging registrations. Two sets of obligations, not one.

Founders pulled away from growth

Navigating filings and paperwork instead of building the business.

THE USUAL WAY
VAT specialist
Product compliance consultant
Responsible Person provider
EPR agent
YOUR BRANDFour contracts, four timelines, four invoices, in every market you enter, and you coordinating all of it.
WITH LANTARA
LANTARA
YOUR BRANDOne contract, one point of contact, one partner accountable for all of it.
WHO IT'S FOR

Who Lantara is built for

You're launching in the UK or the EU for the first time

You need someone who understands the full regulatory landscape in both markets, instead of hiring a VAT specialist, a product compliance consultant, and an EPR agent from three separate firms.

You're already selling, but compliance is slowing you down

Your team is spending hours on filings, documentation, and chasing updates across several countries. You want it off their plate so they can focus on growth.

You've been flagged, delisted, or audited

Something's gone wrong and you need it fixed fast, then kept right so it doesn't happen again.

SERVICES

Four compliance services, UK and EU, delivered and managed

We take ownership of the regulatory frameworks you need to trade in the UK and across the European Union, implementing them, managing them, and keeping them right as you grow.

Product Compliance

We make sure your products meet UK and EU regulations before sale, and stay compliant as rules evolve. UKCA and CE marking, product safety, labelling, and technical documentation.

Product compliance in detail
Responsible Person

We act as your UK Responsible Person where UK law requires one, cosmetics and medical devices, and as the UK-based contact marketplaces ask for on goods such as electricals and toys. In the EU we take on the equivalent obligation.

Responsible Person in detail
VAT Registration and Filings

We register you with HMRC and handle ongoing Making Tax Digital filings in the UK, plus the EU registrations that match where you hold stock and where you sell. Your tax position stays current as you scale.

VAT in detail
Packaging EPR

We structure and manage your packaging obligations, UK pEPR registration, scheme membership and reporting, and registration in every EU member state where your packaging is first made available.

Packaging EPR in detail
PROCESS

How it works

STEP 01
Assess

We review your products, packaging, and current business setup. You get a clear map of your UK and EU obligations across product compliance, VAT, Responsible Person and packaging EPR, and what needs fixing first.

STEP 02
Implement

We put the infrastructure in place, VAT registrations, Responsible Person appointments, EPR registrations and compliance documentation, in every market you sell in. We set it up, then we stay.

STEP 03
Maintain

We keep everything running. Filings, renewals, regulatory updates and documentation are managed on an ongoing basis, in every market, so your business stays compliant as it scales.

WHY LANTARA

Why brands choose Lantara

We're built differently from compliance consultants. We don't send you a report and walk away. We set it up, then we stay, implementing the infrastructure, holding ownership of it, and maintaining it as your business grows.

UK and EU specialists

Focused entirely on UK and EU market-entry compliance. All requirements managed in one place.

Built for ecommerce and marketplaces

We understand Amazon, Shopify, TikTok Shop, and direct-to-consumer compliance requirements, because that's where these brands trade.

Predictable monthly pricing

Subscription-led so you know your costs as you scale, in every market you add.

Ownership from day one

We take responsibility for implementation and ongoing management, from first filing through every renewal.

Ready to sell in the UK and the EU without the compliance headache?

Book a free 30-minute assessment. We'll review your products, your sales channels, and your current setup, and show you exactly what needs to happen to trade compliantly in the UK and across the EU.

Start with an assessment

No obligation. Just a clear view of what your UK and EU launch requires.