EUROPEAN UNION

One market. Twenty-seven registrations.

Selling into the EU isn't one compliance regime. Packaging alone can mean a separate registration, and a separate local representative, in every member state you ship to. We hold the whole thing together, so you deal with one firm, one contract and one invoice.

WHAT CHANGED

The rules moved on 12 August 2026

The EU Packaging and Packaging Waste Regulation brought Articles 44 and 45 into force. Registration stopped being back-office admin and became a condition of trading.

  • A producer must register in every member state where its packaging first becomes available
  • A producer not established in the EU must appoint an authorised representative in each of those states
  • There is no single-window registration and no EU-wide licence
  • Marketplaces must verify your registration number for the customer's country before they list you
27 possible packaging registrations
64 data fields across just 10 member states

Only four of those 64 fields are required by every country. Four member states require a national eID to complete registration.

Source: Amazon, Fragmentation in EPR Packaging Registration and Opportunities to Harmonize, March 2026

Book a free EU assessment
THE FOUR OBLIGATIONS

What you actually have to deal with

Four obligations, and they behave completely differently. One of them is satisfied once for the whole Union. Another has to be repeated in every country you ship to. Knowing which is which is most of the job.

Product compliance

CE marking where it applies, technical documentation you can produce on demand, and labelling in the languages of the markets you sell into. The file matters as much as the mark.

FOR

Brands placing goods on the EU market for the first time, or inheriting an incomplete technical file.

SCOPE

Union-wide. Done once, done properly.

Responsible Person

The General Product Safety Regulation requires an economic operator established in the Union before a product can be placed on the market. Their name and address appears on the product or its packaging. We take on that obligation and manage it for you.

FOR

Any brand without an EU establishment selling consumer goods into the Union.

SCOPE

One appointment covers all 27 member states.

VAT

One-Stop Shop covers distance selling from a single registration. Hold stock in a member state and you must register there, and several states require a fiscal representative for businesses established outside the EU.

FOR

Brands holding stock in EU fulfilment centres, or selling cross-border to EU consumers.

SCOPE

OSS is one registration. Local stock means local registration.

Packaging EPR

One registration per member state. One authorised representative per member state, established in that state. This is the obligation that scales badly, and the one marketplaces now check before they will list you.

FOR

Anyone shipping packaged goods to EU consumers, at any volume. The cost does not scale with how much you sell.

SCOPE

Per country. Repeated for every market you enter.

HOW THIS WORKS

How this works, precisely

01
YOU

One contract, one invoice

You contract with Lantara and deal with Lantara. You are not managing a panel of suppliers across four countries, and you are not chasing anybody for a registration number the week a marketplace asks for it.

02
LANTARA

We collect, prepare and check

We gather your documentation, check it against what each regime actually requires, and fix what is missing before it goes anywhere. Nothing is filed until it is right, because a rejected registration costs you weeks.

03
ONGOING

We hold it, and we keep it current

Registrations renewed, volumes reported, representative obligations maintained, and your registration numbers on hand the moment a marketplace asks for them. When a member state changes its requirements, that is our problem to solve, not yours.

PRICING

What it costs

  • £599 per month for your first country, £300 for each additional one

    The same subscription as the UK, and the same published numbers. Your first country can be the UK or any EU member state. No setup fee, and onboarding is included from month one. 12-month initial term, renewing annually.

  • What sits outside the subscription

    National scheme fees and regulator charges vary by member state, by packaging stream and by volume, and they are set by the schemes rather than by us. Those are quoted separately and shown to you per country, so you can see what each market actually costs before you enter it. Cosmetics, some food and supplements and Class I medical devices carry a surcharge, confirmed after your free assessment.

  • What you get before you commit

    A written quote broken down per country and per obligation, so you can see exactly what each market costs you and decide which ones are worth entering.

If you only ship to one or two member states, say so on the call. Sometimes the honest answer is that you do not need a managed service yet, and we would rather tell you that than sell you one.

Start with an assessment

Thirty minutes, no charge. Tell us where you sell, where your stock sits and what you make. We'll tell you which EU obligations are yours, which belong to someone else in your chain, and what it would take to close the gap.

Book an assessment

No obligation. A clear view of your EU position, whether you work with us or not.